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More Than Just a Product: Building a Brand in the Agri-Food Industry

A great product is only the beginning. Building a brand that customers recognize, trust, and remember is essential for creating a business that can grow.

Join FEAD and Les Agricultrices du Québec for a virtual conversation with Marie-Josée Richer, Founder of PRANA, entrepreneur, and former Dragon.

Marie-Josée will share insights from her entrepreneurial journey and discuss what it takes to build a recognizable and resilient brand in the competitive agri-food industry. From developing a compelling brand story to connecting with customers and navigating growth, this conversation will explore the lessons, decisions, and challenges behind building more than a product.

The interview will be followed by a live audience question-and-answer session.

Event Details

Date: Wednesday, October 14, 2026
Time: 11:00 a.m. to 12:30 p.m. Montréal time
Saskatchewan time: 9:00 to 10:30 a.m.
Location: Online via Zoom
Cost: Free

About the Speaker

Marie-Josée Richer is the Founder of PRANA, an entrepreneur, and a former Dragon on Dans l'œil du dragon. Through her experience building and growing one of Canada’s most recognizable organic food brands, she has developed valuable insights into entrepreneurship, leadership, branding, and the realities of growing an agri-food business.

English and French Access

The conference will be offered in both English and French through live translation. Participants will be able to select their preferred language stream. Recordings will also be available following the event.

Presented in partnership by FEAD and Les Agricultrices du Québec.